“Excellent value,” the Atalanta CEO says of Rasmus Hojlund’s transfer following his inconsistent Manchester United debut.

Rasmus Hojlund was a great Champions League striker, but he has struggled to score goals in the Premier League since joining Man United for £72 million in the summer.

Luca Percassi, the CEO of Atlanta, maintains that his team negotiated a “great price” for Rasmus Hojlund during the summer.

Erik ten Hag saw Hojlund, 20, as a top target to fill a priority position, and Manchester United signed him in a deal of £72 million. Harry Kane was the Dutchman’s first choice, but there weren’t enough cash to make it happen.

Hojlund’s debut at United has been uneventful; the Danish international missed the first month of action because of a back ailment that surfaced during examinations. He has performed admirably in the Champions League since coming back, and on Wednesday he scored twice against his childhood team, FC Copenhagen, although in a 4-3 loss.

“We’re happy that we were able to sell Hojlund for a good price,” Percassi said to Sky Sports Italy [via Football Italia]. “To uncover these skills, we have a large number of collaborators—some of them quiet—who work diligently behind the scenes.

“We are aware of our identity and origins. That way of thinking won’t ever alter.”

Hojlund has five goals in four Champions League games after that brace in Denmark, but he has not yet scored in the Premier League. United’s domestic season has started rather unevenly, with Ten Hag’s team failing to build on victories over teams like Fulham, Burnley, and Nottingham Forest.

In the last match before the November international break, United will host Luton Town at Old Trafford on Saturday. It will provide Hojlund yet another fantastic chance to make an impression in England.